In my post last month on Thought Feast, I talked about the struggle organisations seem to be having with Cloud adoption. It was then very timely that, on 10th June, I was at the Forrester event in London talking to CIOs and Senior Architects from some of our customers and saw David Goulden, EMC President and COO, deliver his keynote on Cloud workloads. David called out the fact that, historically, enterprise IT has only really focused on capacity and hasn’t had discussions with the business about performance and SLAs when considering where to host application workloads.Moving forward, organisations need to consider performance and the desired SLA to correctly determine where to host their workloads – especially when thinking about performance or service levels when using a Public Cloud. This perspective was met by much scribbling in notebooks or tapping on iPads and some photographing of the slides, indicating that David’s message clearly resonated with the audience.David went on to describe the filters (economics, risk and functionality) that should be used to define the enterprise Cloud strategy and ensure workloads are hosted in the right Cloud environment. Correct application of those filters actually demonstrates that, for many workloads in the typical enterprise, a well-managed Private Cloud is more cost effective than using Public Cloud offerings. This also seemed to strike a chord with the audience, and it was a hot topic of discussion at the dinner EMC hosted with customers that same evening.In the current climate of austerity, IT organisations are under pressure to reduce operating costs, and many people have jumped to the conclusion that the use of Public Cloud can save money compared to hosting the workloads themselves. Appropriate analysis is needed to ensure the performance and SLAs meet business needs at a price point that is desirable.Or, put another way, it is very much a case of “buyer beware” as Cloud service contracts seldom address security, commit to SLAs or have termination rights. All these things need to be factored into the decision-making process.
Evil Geniuses have partnered with consumer technology brand Hisense to offer a unique fan opportunity to compete with the EG Halo team on one of the biggest TV screens in the world.Let’s do this, @erik_jones, @ClintBowyer, @evilgeniuses, @PeterPandam & @RyanTowey. May 26. @CLTMotorSpdwy #HisenseDualThreat pic.twitter.com/9tAFRpIIJE— HisenseUSA (@Hisense_USA) April 11, 2017It comes after Hisense stepped in as a mediator of an argument between NASCAR XFINITY Series driver Erik Jones of Joe Gibbs Racing (JGR) and Clint Bowyer of Stewart-Haas Racing (SHR), who were both claiming to be the best gamer in all of NASCAR. Hisense and EG proposed a challenge to settle the argument once and for all – the Hisense Dual Threat Challenge. On May 26th, Jones, Bowyer, Hisense, Evil Geniuses and two fans will join forces to host a Halo tournament on the 16,000 square-foot Speedway TV at Charlotte Motor Speedway during the weekend of the Hisense 4K TV 300 in Charlotte. Jones and Bowyer will act as team captains, and fill their teams out with two Evil Geniuses team members and one fan qualifier.Mark Viken, Vice President of Marketing at Hisense commented: “At Hisense, we embrace head-to-head competition in all its forms and believe that the television is the hearth of the modern home: bringing people together to watch great content or, in this case, decide who’s the biggest dual threat,” before adding: “We’re also very excited to give two lucky fans the chance to compete with some of the biggest starts of NASCAR and professional gaming for ultimate bragging rights.” Fans will be asked to Tweet a video to the hashtag #HisenseDualThreat, detailing what makes them a dual threat and why they should be considered for Jones or Bowyer’s team. After two weeks of fielding submissions, Hisense will select eight finalists and the two winners will be chosen through a popular vote on Twitter. The winners will receive full airfare and accommodations to Charlotte as well as grandstand tickets to both the Hisense 4K TV 300 on Saturday, May 27, and the Coca-Cola 600 on Sunday, May 28. “We’re very excited Hisense has provided this unique opportunity to partner with Evil Geniuses,” said Heath Cherry, Vice President, Sponsorship at JGR. “We can’t wait to have Erik and Clint team up with fans to compete in Halo and see who comes out on top.” “I know they’re hyper competitive on the race track, so I’ll be curious to see how good Erik and Clint actually are at Halo,” said Peter Dager, CEO of Evil Geniuses. “I can only hope the Evil Geniuses guys don’t embarrass them too badly.”Esports Insider says: This is a fantastic partnership – the two winners are going to be in for an incredible experience. It’ll be interesting to see if this is the first of many campaigns between the tech company and EG.